5-Step Guide Marketing to So-Called Millennials

5-Step Guide Marketing to So-Called Millennials Millennials, millennials, millennials. What if someone  told you that they dont even exist? Well, theyre about to. Brenda Wong is the  social media and community manager at Debut, a careers app that is targeted toward students and recent graduates. Her role is all about engaging people. Not just any people   the right people who happen to be these so-called millennials. You can listen to our interview on iTunes or SoundCloud. Keep reading for a summary of our chat. Millennials dont really exist Brenda believes that millennials dont really exist. She know its a controversial statement: Millennials is a term, of course, it exists. But what Im really trying to put across to anybody I speak to, whether its an employer, or my friend, or somebody at the pub, whenever somebody uses the word millennial, theyre referring to a huge group of people. So companies tend to want to put demographics into these squares into square, circle into circle thing. But real life doesnt work like that. So there are about 13.8 million millennials in the UK. So this is like a figure that I got from The Guardian about a year ago. And apparently, this group of people has an age range of 15 years, they come from different social classes, they come from different cultures, genders, backgrounds, sexualities. Millennials dont exist, because its impossible to market to that big of a group. And if you want to try marketing to millennials, youre just going to be wrong, because thats impossible. Brendas 5-step guide to reaching out to these people Step 1  Research tailor campaigns The first tip is echoing my whole millennials dont exist thing. Tailor your campaigns. Researching who your target audience is and constantly updating that research is so important. So young people occupy different kinds of tribes. So you can have young people into K-Pop, or grime music, or somebody whos obsessed with the Kardashian family. And they all fit into different tribes. You need to do your researches into whether your product is going to be applicable to them, whether they can relate to it, and then from there you make up your own specialized custom audience. Always do that. Step 2 Forget the negatives Number two, dont jump on the negative millennial bandwagon. Now I dont know if youve ever seen articles slamming millennials at all? The gist is that they are lazy, entitled. They cant use things that are not touch screen example. And there was a hashtag, I think how to confuse a millennial. It was just horrible. They were like, Put them in a phone booth and watch how confused they are. People love to hate on millennials, but what I would suggest to brands is dont fall for that. I think encouraging positivity and light is actually a much better approach when it comes to marketing to the millennial group. BuzzSumo that did this huge piece of research on the top 1,000 articles shared in the first half of 2016. And 70% of the articles shared had a positive sentiment. So its clear that people tend to share good news and stuff that is happy and positive and cheerful. Step 3 Get in the know Practical tip number three, jumping on current events is a good idea but only when you do it your way. So I dont know if youve heard but we had a major election recently. So I was at Old Street Station, Im based around Old Street. And there was an amazing pop-up by a company called Appear Here. They took the election and they popped up a store in Old Street. And it allowed passersby to kind of vote for who they wanted. Because obviously we dont get to vote in the US election. But they gave cards to us and we could just put it in the box. And we had a little chat as to whats going to happen. And you can even take away branded Hillary or Donald Trump cupcakes with you. Its leveraging a current event and doing it in their own style, which I found really impressive. Step 4 Understand personal brand Number four, become part of their personal brand. So this is a bit of a sneaky one because were trying to get young people to share stuff, all the time. We want people to not only engage with it, like, and forget about it. We want them to be part of our brand journey. So you have to make things extremely visually beautiful. Make stuff worth sharing. So a great example of personal and corporate branding, of that marriage between the two, is Buffer. Buffers Instagram is #InstagramGold. They take beautiful images taken by their users, so theyve got user generated content. And they mix in together stuff like a beautiful office with a Buffer sticker on the back of a laptop. So its like kind of subliminally inserting images into peoples minds, associating their brand with something amazing. Step 5 Be open useful The final one is to be open, be useful, and always give back. Successful content in a content saturated world usually has one of two things. Either a personal edge or that piece of content is truly and absolutely the most useful version of that piece. So Google can either be your enemy or your friend in this circumstance. If somebody Googles you and says, Okay, your content isnt very good, the millennials see right through you. Theyre digital natives. And with a few taps on their touch screen, they can completely decimate your brand. So you have to be really careful about what you put out there. And be completely honest about who you are, be transparent in your content. The best performing piece of content on Debut weve had so far was a piece about going back to university after youve graduated. And it was a very personal piece by one of our writers. And it takes the readers on a journey and actually really resonates emotionally with our readers. Its not enough to be shiny, happy peo ple all the time. You have to be true. Follow Brenda on Twitter  @BrendaIsARebel.

What is a Good Summary for Resume?

What is a Good Summary for Resume?Most of the time, a good summary of a resume is all you need to put it over the top. A summary can be used as a way to highlight a number of relevant points on a resume.So what is a summary? Well, there are a number of different types and they are broken down by length:Now, we've touched on some of the differences in summary format, but it's the different lengths that are of particular interest. In this article, we'll look at three common types of summary; common, abbreviated and extended.The first is a brief summary. Some of the best summaries are one sentence, two sentence pieces of information. These are the short summary.You might think that a brief summary is more similar to the common definition of a summary. In other words, you can have a brief summary without necessarily being a summary. For example, in a job application, a short one-sentence summary is all you need to highlight a person's skill. This is a common, abbreviated version of a sum mary.Summaries that are longer are more common than shorter summaries. They can be anything from one page to as long as two pages. They also can be a little more formal sounding than a brief, and they might have a section break to further define the main point.What's good about a longer summary is that you can cover more ground with a single summary. It may seem like the difference in length isn't all that big, but a longer summary covers more of the ground than a shorter one, which makes it more powerful and very effective.The last type of summary is a longer description that is broken up into a number of different sections. One example of this is a two-page explanation of an organization or position.

On the Job by Anita Bruzzese How to Do Much More With What You Have

On the Job by Anita Bruzzese How to Do Much More With What You Have Many of us remember growing up and hearing the admonishment from adults to turn off the lights or clean up that plate because wasteful habits whether with food or electricity were not OK. It appears that companies also could benefit from such admonishments, as a new book argues that havingmoreresources is the wrong solution for building more innovative, agile and competitive organizations. Instead, by asking employees to do more with what they have, there will be greater engagement and creativity, says Scott Sonenshein, author of Stretch: Unlock the Power of Less and Achieve More Than You Ever Imagined. How we think about and use resources has a tremendous influence on professional success, personal satisfaction and an organizations performance, Sonenshein says. As a social scientist and Rice University professor, Sonenshein spent more than 10 years looking at what makes organizations more prosperous and the employees better off. Hes studied many different industries such as technology, manufacturing, banking and retail. We routinely overestimate the importance of acquiring resources but even more significantly underestimate our ability to make more out of those we have, he says. His research shows that whether its about adapting to major changes or everyday routines, employers and their employees can expand their resources to achieve great things and feel fulfilled to stretch. The key, he says, is rejecting the idea that more resources equal better results. His research shows that throwing more resources at anything that comes along fails to generate the best outcome because it leads teams to go after resources they dont need and to overlook the real potential of the resources they already possess. Still, resources are important. For example, companies must have talented (read more here)

Dream Job How One Job Seeker Doubled Down Got Hers

Dream Job â€" How One Job Seeker Doubled Down Got Hers I bet you carry a vision of a dream job in your head. Many people do, but very few act to make their dreams reality. This post tells the story (as told to me by Jeff Adams, a Career Coach at Charlotte Works) of how one woman got her dream job.The Job SeekerDrew (not her real name) had returned to work after a 10-year break. She had a job, but she was underemployed and didn’t like it. Here’s what she did:The Career CoachDrew found a good coach to support her search through Charlotte Works, a North Carolina agency that helps job seekers.You can find a private or public sector coach to work with you too. Drew was smart; she didn’t go it alone.The Dream JobBecause Drew knew what she wanted, and was qualified, Jeff asked her to double down and put all her efforts into getting that job. That meant FOCUSING on just two companies. It was a calculated gamble. She agreed to go for it.Company Dream Job ResearchBecause she was focusing on just two companies, Drew had time to do deep resea rch on both organizations and their needs. She read about them online, did informational interviews, and used LinkedIn to figure out who worked there and what they did.She was able to identify the exact positions she wanted in each company.A New ResumeArmed with this information, Drew and Jeff considered her resume. Her chronological resume wasn’t serving her because it blared that she was ten years out of date.Jeff, who knows which resumes work best in different situations, recommended that she re-write her resume to focus on her skills.While this is usually the kiss of death, he thought it would work for Drew because she was going to network her way into her target companies. It was also less risky than using a resume that showed a 10-year employment gap.Drew was able to map her skills to position descriptions for the jobs she wanted and craft her resume to emphasize her match with the companies’ needs. As a result, she looked like the dream candidate she was.Elevator SpeechKn owing she would need to introduce herself and make people intrigued enough to want to see her resume, Drew and Jeff wrote her elevator speech. It let her quickly and clearly talk about the companies she wanted to work for, the exact job she wanted in each company, and describe what made her a perfect “10” for those roles.The better you’re able to tell someone EXACTLY what you want, the more likely it is they will be able to see their role in helping you and take action do so.Networking Into Her Dream JobBecause she had specific companies in one industry in her sights, Drew was able to engage in targeted, high-value networking. She was strategic, asked for help from her connections, and focused on getting in front of decision makers and their influencers.A PortfolioAs further proof of her abilities, Drew built a portfolio that showed concrete evidence of her skills claims. She took it to interviews with her and used the content to illustrate her answers to questions.It wasn’t a “leave behind.” Rather, it was a presentation tool.30/60/90-Day PlanJeff also counseled Drew to create a 30/60/90-day plan to show interviewers how she would do her new job.If you do this, you must have enough information about what’s needed to be relevant. You can collect that information from the job description and during informational and employment interviews.Plan to offer a draft of your 30/60/90 during your second interview. It helps transform you from “someone we’re interviewing” to “someone who could do this job.”Practice InterviewsWith everything lined up to get her interviews, Drew and Jeff turned to honing her interview skills.Using the position descriptions, websites like Glassdoor, and common sense, they constructed a list of “most likely” interview questions. Drew practiced answering those questions using the behavior-based situation/action/result format and specific, anecdotal stories from her experience.Also, Jeff videotaped her so she could s ee how she looked, make changes, and go into her interviews with confidence.Drews Dream Job Bet Paid OffDrew started working with Jeff in May, got an interview in June, and a job offer in July.If Drews approach sounds like a lot of work, it was. Looking for a job requires more effort than doing most jobs. That’s real and an excellent reason to land a job and get out of search mode!You Might Also LikeDrew was lucky. She knew what her dream job was. If youre still trying to figure that out, this post has amazing resources for you:Top 10 Resources for a New Career Direction â€" From Experts.Updated April 2018 2015 2019, Donna Svei. All rights reserved.Donna SveiDonna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, writes all of AvidCareerists posts. She has written for and been quoted by leading business, general, and career media outlets, including Forbes, Mashable, Fast Company, Entrepreneur, Business Insider, Lifehacker, Ask.com , Social Media Today, IT World, SmartBrief, Payscale, Business News Daily, and the Muse. Let her background and experience inform your job search strategy and decision making.Learn more about Donnas executive resume writing service or email Donna for more information. Job Search â€" Strategies (4 Posts)

Find the Best Professional Resume Service For You

Find the Best Professional Resume Service For YouA lot of people are very confused about the pros and cons of a professional resume service. Here is some information on how they can help you. And here are some tips to help you find the best one for you.A professional resume service is a service that provides you with all the professional qualities needed to write a good and detailed resume for you. It will take the time to take care of your resume. The professional resume service will have all the skills needed to write a convincing resume that will show you off as the best professional you can be.Professional resume service will analyze the skills you have and show you how to present those skills so that it shows your true potential and make it more attractive. It is a service that will help you land the job you want. And with its skill, it will help you land the job you deserve.A professional resume service can also help you in the process of finding the perfect resume for you. The y can give you a professional looking resume for you to present to your future employer. This is a service that will take all the effort out of your job to find a professional looking resume for you. So you won't even have to think much about what to present or what to emphasize on in your resume.A professional resume service will give you samples of resumes that it has worked on. You can check them for your interest. You can also ask your friends and colleagues if they know of a good professional resume service and let them see the samples of the professional resumes they have received from the professional resume service.If you have access to the internet, you can search for a professional resume service and contact them to ask for samples of their services. They will be glad to provide you with samples of their service and give you ideas for your resume. A professional resume service will work hard for you.Some of the best resume services will offer you a free trial for 30 days. You can use this time to evaluate their services and find out if the service is right for you. You can ask for samples of the various services they offer so that you can evaluate the kind of services they offer.There are different kinds of professionals and you should be able to get hold of a professional resume service that fits you. Some of the best resume services will offer free trials, and you can give them your resume to analyze. If you feel like you need a little more work, they will ask you to pay a small fee for a personalized resume service.

How to Make a Career Out of TESOL - CareerAlley

How to Make a Career Out of TESOL - CareerAlley We may receive compensation when you click on links to products from our partners. For many young professionals and aspiring teachers, going abroad to teach English is a chance to gain experience, earn some money and see the world for a few years before returning home to a more conventional career. But, while teaching English to speakers of other languages (TESOL) has a reputation as a dead-end job, that reputation simply isnt accurate. You can build your whole career on TESOL, whether at home or abroad. Your academic background and professional skills could help you succeed as an author of ESL textbooks, tests and teaching materials. Tweet This How? First, youll want to gain some advanced certification in the field. Then, youll want to explore different career paths that TESOL teachers can take, whether they want to get out of the classroom or continue teaching full-time. The skills and experience youll gain teaching English abroad will leave you with many options, especially if you earn the academic credentials youll need to advance in the field. Photo by Amy Velazquez on Unsplash Get Certified Internationally, there are plenty of opportunities for young people starting out in teaching English abroad, and most just require a bachelors degree. If you want to teach abroad for a few years to earn money, gain work experience and see the world before returning home to a more conventional career, you dont need to earn any certifications or advanced degrees in TESOL. But if you decide that you want to make TESOL your career, youd better get some additional qualifications. Certification programs ensure the competence of professionals through a measurement of skills and knowledge. Certification exams go beyond training by providing a measurement of knowledge and skills. When employers are looking to hire or promote, education is an important determining factor, which is why its important to earn certificates in your field. Below, weve taken the time to highlight a few other reasons why certifications are important. Towson.edu Englands Cambridge University administers two of the most common certifications for TESOL teachers, the Certificate in Teaching English to Speakers of Other Languages (CELTA) and the Diploma in Teaching English to Speakers of Other Languages (Delta). You can obtain the CELTA certificate before you begin teaching English or even if you want to teach classes in other subjects, such as math or business, in an English-language school or university. You will need at least one year of experience in TESOL before you can obtain the Delta qualification, but its a good diploma to have if you intend to make a career out of TESOL. Both qualifications are intensive courses that can be completed in person or online. Another great qualification to have if you want to make TESOL your career is a Masters in TESOL. Many reputable universities offer TESOL masters programs online, so you dont have to quit teaching abroad and come home while you earn the degree you can work on it where you are. If you think you might want to get an MA in TESOL, you should earn the Delta first. Not only do the two qualifications complement each other, but earning the Delta may help you knock out some of the credits youll need to complete your MA in TESOL, so you can get the degree for cheaper. Explore Career Paths By the time youve earned qualifications like the CELTA, Delta, and MA in TESOL, youll also most likely have at least a few years of classroom experience. Youll be ready to either choose a different TESOL career path or look for full-time TESOL positions at home or abroad. There are many career paths open to TESOL professionals, especially those with advanced degrees. If you want to stay in the classroom but need a higher salary and more professional support, you can qualify for a full-time teaching job at one of the many international schools that hire full-time teachers. With a masters degree, you may even qualify to teach at the university level, although youll most likely need to earn a doctorate in the field if you want a career in academia. How To Be A Damn Good TeacherBasically: Education, Games, and the Art of Looking at Things Dif Price: $14.00 Whether you already are a Damn Good Teacher or are hoping to be, this book is a fun one. From the very start, you sense that the professional advice and encouragement here is down-to-earth. Buy Now from Amazon We earn a commission if you click this link and make a purchase at no additional cost to you. Last Updated: March 2, 2020 If youre ready to get out of the classroom or simply want to take your career in a new direction, you can move into language school administration, which is a popular choice for TESOL professionals who want to advance in the field. Training other up-and-coming TESOL professionals is also a popular choice; you can teach CELTA, Delta or other TESOL qualification classes and administer tests. Photo by Thomas Kolnowski on Unsplash Are you one of the many TESOL teachers who earned a bachelors in English, journalism or communications? Your academic background and professional skills could help you succeed as an author of ESL textbooks, tests, and teaching materials. Teaching English, or any other subject, for that matter, requires reams of written material, and its someones job to write it. That someone could be you. There are just some of the options available to you when you decide to make your career in the TESOL field. Get the qualifications you need to get ahead, and soon youll find that TESOL isnt a dead-end job or a pit-stop on the road to your real career it is your real career! What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to find the opportunities that help you grow your best career. Subscribe and make meaningful progress on your career. It’s about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search

Job Seekers Drastically improve success with this 1 great approach! - Hire Imaging

Job Seekers Drastically improve success with this 1 great approach! - Hire Imaging Here is the 1 job-hunting method that has a higher success rate than any other. It is self-analysis: doing research on yourself; taking detailed stock of what you have to offer and what you are looking for. It’s not for slackers; but it has big rewards. Here’s how it works. Job-seeker self-analysis: The method It revolves around three words: What, Where, How. My client Gabe worked through it: WHAT. These are transferable skills. Usually verbs. Gabe’s included organizing, analyzing and researching. He inventoried and identified thoseâ€"and this is keyâ€"that he most enjoyed using. Not the most marketable. Why? What most people love to do is often aligned with what they are good at. They are transferable to any field/career that you choose, regardless of where you first acquired them. WHERE. This is about job settings. Think of yourself as a flower; every plant has its optimum environment. Be decisive about where you would most enjoy using your skills, because that is where you will do your most effective work. In career terms, this is often called “fields of fascination” or just “fields.” They are typically nouns. Gabe’s included media, telecommunications, direct marketing and non-profits. HOW. This involves answering 5 questions: The way in which you perform your job. Usually adjectives or adverbs, these are often called “traits.” Some of Gabe’s traits were quickly, engagingly and expertly. The job titles (be open minded; there may be many multiples) of work that involves your transferable skills in your fields of fascination. Gabe’s ranged from media director to internet marketing specialist. The names of organizations that have such jobs to offer. They should be in your geographical area of choice. Also nouns, these organizations are your targets. Obviously I won’t name names; but Gabe’s included a list of 25 companies within a large metro area. The name of the person(s) in each target organization who actually has the power to hire you. Gabe worked hard, and came up with a list of department heads to CEOs. How you can best approach that person to show him/her how your skills and knowledge of that field can help them achieve their goals and tackle their challenges. Gabe’s methods included informational interviewing, networking and more. Job-seeker self-analysis: Success is in the math Don’t go by me. The self-analysis approach is backed by years of career experts’ statistics, showing it to have about an 86% success rate. That means that 86 out of every 100 people to use it succeed not only in finding work, but really gratifying work that matches the talents and passions they have. Doing self-analysis works 12 times better than just sending out resumes. That’s a 1,200 percent better chance! Sure; 14 out of 100 will not find work this way alone. That’s still good odds, I’d say! Job-seeker self-analysis: Where are the rewards? Well, aside from the above statistics, there are 3 rewards: You can more precisely identify what you are looking for, beyond the elusive job titles. In this recession economy, job titles like “project manager” aren’t telling. You are not a project manager (or whatever). You are a person, who … You are a person who has these gifts and experiences. You can more precisely tell your family, friends and contacts what you’re looking forâ€"in detail. Not “I’m out of work; tell me if you hear of anything out there.” But exactly what kind of work and in what kind of setting. You can more precisely sell your unique value proposition to employers. Even if 25 others with equal experience, credentials and skill sets compete with you; you’ll have your marketing and storytelling down pat. Job-seeker self-analysis: What’s the catch? If this approach is so great, why doesn’t everyone do it? It’s work. It’s a brainstorming type of work. It takes time; it takes thinking and digging. It’s not for a job seeker wanting an easy fix. Job-seeker self-analysis: It’s in the details and focus In my 25+ years of working with job seekers, those who have found great fits have been without question, almost always those who not only kept their sights on the target; but those who had a detailed picture of the target they were aiming for. If you are looking for meaningful workâ€"not just a job titleâ€"don’t you owe it to yourself to work at finding that which is true to your vision and what you want to do in this life? Do you have questions about this approach? I can help! Photo:   Beverly Pack